branding + identitymarketing designweb design
Rice Love is a Hawaii-based company providing eco-friendly Backpacks and bags. Each bag gives 1 Kilo of rice to a family in India. The harmful trend of fast fashion has made an impact on the industry, and Rice Love wants to make their motives clear on the importance of buying a bag in the most sustainable way, while also giving back.
A branding identity was established to help Rice Love communicate their vision of a simple, familiar, and beautiful company that will help others.
The logo, which incorporates a leaf in the terminal of the letter F, emanates the company’s vision of using natural and ethical resources. It is accompanied by warm, muted tones and organic patterns that are inspired by India and the surrounding nature.